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Invited Talks

Predictive Targeting: Buzzword or Reality
The potential of automatic behavioral targeted advertising in Online Marketing.

Andrea Ahlemeyer-Stubbe
President ENBIS
CEO Antz21 GmbH
Gengenbach/Germany

Abstract

This talk gives an overview on the state of art in behavioral targeting automation. It shows the business power if you manage to do it right and focuses as well on the related technical and statistical problems:

  • using the realtime searching patters,
  • dirty mass data,
  • changing contents on sites and bad tacking,
  • very less datasets to learn on.
presentation © Shutterstock presentation © Petra Perner Petra Perner © Petra Perner